Produce professional promo videos
to earn buyers’ trust and create brand ambassadors.
Almost 50% of internet users look for videos related to a product or service before visiting a store.
Introduce your sales reps and other key personnel before your customers arrive at the dealership.
Market other departments in your dealership, share sales and event info, and send service reminders.
Send a video from the Owner and GM to ensure customers you’re with them for the life of the vehicle.
According to Automotive News, car shoppers are more likely to buy a car after watching its inventory video. But how can you make sure shoppers see it?
The folks at Michael Hohl say:
“When a prospective buyer inquires about a vehicle or makes contact with the dealership, our internet sales team sends a link to the vehicle’s details page and urges them to watch the video.”
43% of marketers said they’d create more video content if there were no obstacles like time, resources and budget.